The studio behind AEO Toolkit
Advance Labs is a Canadian software studio based in Ontario that builds open, practical tools for the age of AI search. It is the team behind the AEO Toolkit — this open-source suite for auditing and optimizing visibility across AI answer engines — and Cartrix.
Open tools for the era of AI search
Search is moving from ten blue links to direct answers from ChatGPT, Claude, Perplexity, and Google AI Overviews. Advance Labs builds the tools that help teams understand and earn that visibility — in the open, so anyone can inspect, run, and trust them.
Products shipped by Advance Labs
We focus on a small number of products and build each one carefully, clean-room in TypeScript.
AEO Toolkit
This site: an open-source suite of tools to audit, optimize, and track your visibility across AI answer engines — technical SEO + AEO audits, E-E-A-T scoring, an llms.txt generator, GA4 + Search Console chat, and a 3D backlink graph. Free and no sign-up.
Cartrix
A separate Advance Labs product. Like everything we ship, it is built clean-room in TypeScript with a focus on a fast, honest, no-nonsense experience.
A small Canadian studio
Advance Labs Inc. is a software studio based in Ontario, Canada. Advance Labs was founded by Matthew Krawczak and Lucas Krawczak, who design, build, and ship every product end to end.
We believe the best tools are open, fast, and honest. The AEO Toolkit is open-source and MIT licensed; you can read the code, run it yourself, and see exactly how every score is calculated.
Learn more about Advance Labs
Visit the main site, read the company story, or explore our open-source work on GitHub.