Experience
First-hand, real-world use of what you write about — author bios, original photos, case studies, and “I tested this” signals.
E-E-A-T Scanner
Score your Experience, Expertise, Authority & Trust
The E-E-A-T Scanner crawls up to 12 pages and grades the four trust signals Google and AI answer engines use to decide what to cite. Paste a URL to get a pillar-by-pillar score and a prioritized list of fixes.
Scan a URL
We crawl up to 12 pages and never store your site content. Results are scored instantly.
The framework
What E-E-A-T means
E-E-A-T is the four-part trust framework Google’s quality guidelines — and modern answer engines — use to judge content. The scanner checks concrete signals for each pillar.
Expertise
Demonstrated knowledge and credentials — named authors with qualifications, depth of coverage, and accurate, current information.
Authoritativeness
Recognition as a go-to source — citations, external links, brand mentions, and a consistent, well-structured entity across the web.
Trust
The most important pillar — HTTPS, clear contact and policy pages, accurate content, secure checkout, and transparent ownership.
How it works
Run a scan in four steps
- 1
Enter your URL
Paste any page or homepage URL into the scanner and start the scan.
- 2
Crawl & score
The scanner crawls up to 12 pages and scores each E-E-A-T pillar from 0–100 based on the signals it finds.
- 3
Review pillar signals
Open each pillar card to see which trust signals are present, which are absent, and the evidence behind the score.
- 4
Apply the fixes
Work through the prioritized improvements list — heaviest-weight gaps first — then re-scan to confirm the lift.
FAQ
E-E-A-T questions, answered
What is E-E-A-T?
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trust. It is the framework Google’s quality raters — and increasingly AI answer engines like ChatGPT, Perplexity, and Google AI Overviews — use to judge whether content is reliable enough to surface and cite.
What is a good E-E-A-T score?
A score of 80 or above (grade A) means most trust signals are present and your content is well positioned to be cited. 50–79 (B–C) is a solid foundation with clear gaps to close. Below 50 (D–F) means critical signals like author identity, HTTPS, or policy pages are missing and should be fixed first.
How do I improve my E-E-A-T?
Add named authors with real credentials and bios, cite and link to authoritative sources, publish clear contact and policy pages, keep content accurate and dated, serve everything over HTTPS, and show first-hand experience with original photos, data, or case studies. The scanner’s prioritized fix list tells you exactly which gaps to close first.
Does E-E-A-T affect AI search and answer engines?
Yes. Answer engines cite sources they can trust. The same E-E-A-T signals that help you rank in Google — clear authorship, citations, accuracy, and a trustworthy site — make a page more likely to be quoted inside ChatGPT, Claude, Perplexity, and AI Overviews.
Is the E-E-A-T Scanner free?
Yes. The E-E-A-T Scanner is free to use. Paste a URL, crawl up to 12 pages, and get an instant pillar-by-pillar score with a prioritized fix list — no signup required.